
Rachel Cope
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Head of CX and Growth
2CV
Rachel has over two decades of experience in the research industry and a long-standing interest in how behavioural science can be applied to communication, engagement, and change. She helps organisations explore how people respond to complexity—particularly in the context of new technologies like AI—and how thoughtful messaging can make a real difference. Rachel is a regular speaker at industry events, having presented at MRS and AQR events across Europe, and she’s known for her clear thinking, practical insight, and engaging style.