Associate Strategist

KNow Research

Sadie is an Associate Strategist at KNow Research, where she has co-led the company’s AI initiative since 2023, focusing on enhancing qualitative research workflows while maintaining a human-centered approach. She has experience in every phase of the research process—from project setup and recruitment to moderation, analysis, and reporting. Sadie is particularly passionate about the thoughtful integration of AI tools to drive more meaningful, efficient, and people-focused outcomes. Her work reflects a strong commitment to blending technological innovation with empathy in research.