Sam Kraus

AI is moving from a tool people experiment with to a force shaping what they discover, consider, and buy. In this 30-minute trends and demo session, John Gerzema, CEO of The Harris Poll, will unpack the latest research on AI adoption, from how consumers are using AI in everyday life to how professionals and researchers are embracing it at work, and where skepticism still stands. Then, Sam Kraus, Sr. Director of Research at The Harris Poll, will demonstrate what happens when AI enters the path to purchase: which brands are winning AI recommendations, which are losing ground, and what it takes to become the product AI recommends. Attendees will gain a clearer view of where AI adoption is headed, how consumer decision-making is changing, and what brands need to do now to stay visible, relevant, and preferred in an AI-powered world.