Sarah Kling

Global Insights Lead and Senior Researcher

Amazon

Sarah Kling is a Global Insights Lead within Amazon Devices & Services, where she architects and scales research programs that help shape customer experiences across entertainment, devices, applications, and emerging AI-powered products. Her work spans global quantitative and qualitative research, strategic insights, innovation strategy, and AI-enabled research methodologies. Over her career, Sarah has led large-scale international research initiatives, built enterprise research programs, and helped organizations translate customer understanding into product and business decisions. She is particularly passionate about the intersection of human insight and artificial intelligence, exploring how AI can accelerate research while preserving the judgment, context, and empathy that drive meaningful customer experiences. Her recent work focuses on applying AI across the research lifecycle to increase speed, scale, and organizational impact while maintaining research rigor and customer centricity.