Sebastian Benitez

Marketing Services Manager

Postobon SA

Sebastian Benítez is the Marketing Services Manager at Postobón S.A., one of Colombia's largest beverage companies, where he leads the Consumer Intelligence Center — a unit he built from the ground up to decode consumers, markets, and trends behind iconic brands like Pepsi, Hatsu, Colombiana, and Manzana Postobón. With over 15 years at the intersection of data and decision-making, Sebastian began his career at global research firms Ipsos and dunnhumby, developing deep expertise in market intelligence and consumer insights for some of Latin America's biggest brands. He holds an MBA from Universidad de Palermo and a degree in Advertising from Universidad Jorge Tadeo Lozano. His core conviction: data doesn't move people — stories do. That belief has shaped his obsession with Corporate Storytelling and his relentless focus on translating rigorous research into narratives that actually drive action. The results speak for themselves. Sebastian was named among the Insight250 — the 250 most influential leaders in the global insights industry — and has earned back-to-back recognition at ESOMAR Latin America: Best Presentation (2025) and Best Insights Process (2024). He's not just building smarter organizations. He's building a movement around the idea that the best idea in the room is worthless if no one knows how to tell it.