VP, Strategic Insights

SOUP INSIGHTS, INC.

Shelly dives deep into customer experiences to capture insights and create compelling, actionable stories for her clients. Over the past 15 years, she has worked globally across categories and helps clients understand how their customers behave (when nobody is looking). Shelly graduated from the University of British Columbia where she studied anthropogeography, or the relationship between humans, communities, culture, environment, and economics. She is a RIVA-trained moderator, winner of the Lloyd J. Harris Memorial Scholarship, 2023 Qually Award finalist and the Qualitative Research Consultants’ Association’s Pacific Northwest Chapter Co-Chair.ethnography, journey-mapping and persona development.