Stephanie Vance

VP, Customer Experience & Research Strategy

aytm

As VP of Customer Experience & Research Strategy, Stephanie leads the client supporting functions at aytm, including Client Support and Success, Research Services, and Solution Strategy. Prior to joining aytm in 2015 as Director of Research, Stephanie spent significant time both on the supplier side of MR, conducting quant and qual research, and on the client side in Consumer Insights at a F100 tech company. Stephanie got her start in academic research, earning a PhD in experimental psychology while conducting research on implicit cognition.

Sessions

Sep 24

12:50 PM - 1:10 PM EDT

From Data to Decisions: Rethinking Research Reporting

What does it really take to turn research into decisions? We benchmarked the reporting process itself, timing every step from completed survey to stakeholder-ready deliverable. Lev Mazin and Stephanie Vance reveal where researchers lose the most time, what should stay human-led, and how AI is reshaping the path from findings to action — so teams can redirect reporting hours toward strategic work.

Key Takeaways:

1. See where researchers lose the most time between completed findings and business decisions.

2. Learn how Skipper Custom Reports tailors decision-ready outputs for every audience.

3. Compare traditional vs. AI-assisted reporting with a real side-by-side benchmark.

Also speaking

Lev Mazin

CEO, Co-Founder, aytm

Speaker

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