Tessa Burg

CTO

Mod Op

As CTO, I lead Tech, AI and Innovation at one of the fastest-growing independent agencies in the country, helping clients achieve their boldest goals with AI that’s responsible, safe, and inclusive. With over 20 years in marketing technology and software, I’ve had the privilege of working across industries like retail, CPG, dining, and entertainment, blending technical know-how with big-picture strategy on both the client and agency sides of the business. I bridge the gap between engineers and business leaders and new technology and staff to drive innovation that works and transformation that scales. I believe AI should be approachable, human-centric, and deliver results for clients while empowering our incredible team of creative and strategic experts to grow their skills and thrive as the future of work evolves.

Sessions

Sep 24

3:30 PM - 4:10 PM EDT

AI Is Commoditizing Research. Now What? A Town Hall Discussion

AI is making more of the research process faster, cheaper, and accessible to people well beyond the traditional insights function. If generating research and producing answers are no longer scarce capabilities, where will the industry’s value come from next? Brand-side insights professionals and leaders from major agency and technology partners will publicly have an open and honest discussion about what organizations will still need, value, and pay for in this new environment. They’ll explore which capabilities are becoming commodities, where human expertise and partnership will matter most, and how insights teams and providers must evolve to remain essential. This will not be a panel with polished answers. It'll be an open debate about what happens next and what kind of industry we want to build.

Also speaking

Karen Lynch

Chief Programming Officer & Chief of Staff, Greenbook

Moderator

David Duganne

General Manager, Consumer Insights, DISH

Panelist

Lisa Courtade

AVP, Global Insights & Analytics, Lisa Courtade

Panelist

Barry Jennings

North America Ambassador, Esomar

Panelist