Sr. Director of Consumer Insights & Analytics

Jack in the Box/Del Taco

With 25+ years of experience, Tom is an expert at creating cost-effective “consumer insights systems” that leverage consumer, behavioral, operational, and financial data to enable organizations to make more confident decisions, and to increase both top and bottom lines. After spending 10 years on the agency side in marketing research working with a wide variety of companies and industries, Tom moved to the client side to build the consumer insights function for Del Taco. After Jack in the Box acquired Del Taco in 2022, Tom has led the marketing research function supporting both brands.