Adrian Terron

Head, Corporate Brand and Marketing Strategy

TATA SONS

Adrian Terron, Head of Corporate Brand and Marketing Strategy, at the Tata group, brings to it significant expertise in consumer and shopper insights, consumer innovation, social media analytics, brand building and marketing.  He has authored several papers on consumer insight, shopper and retail dynamics and innovation.  Prior to this, he was Head of Consumer Insights, Innovation and Consumer Neuroscience for Nielsen, South Asia.  In this role, he was responsible for driving the product innovation testing practice and portfolio, while strengthening and growing its pioneering consumer neuroscience business.  Before his roles within Nielsen, he was with the Godrej Group as Head of Group Corporate Brand Communication and part of its Marketing Council.     Adrian began his career in consumer research with ORG-MARG, which later became part of ACNielsen.  Before this, he was a business journalist with CNBC TV-18.  He is a graduate from the HR College of Commerce and Economics, Mumbai, with a Bachelors’ Degree in Marketing Management.  He is an alumnus of IIM Ahmedabad’s Accelerated General Management Programme and has studied Behavioral Economics at Yale, Marketing Strategy at Harvard Business School and Artificial Intelligence Strategy at Stanford.