Adrien Louis Weinert

Head of AI Research

Firefish

Adrien has over 20 years of experience in blending qualitative research mythologies in order to provide clients with fresh thinking and a clear, singular vision for their path forward. Over the past 2 years, he has been heading up Firefish’s AI research department, developing AI powered research methodologies, implementing internal AI transformation and developing best practices in AI research

Sessions

Jun 23

3:45 PM - 4:10 PM GMT+2

Blue Stage

AI for Analysis

AI Governance / Trust

Research Integrity

Validation / Verification

AI in Research: The False Confidence Problem

AI is putting research and analysis capabilities into more hands than ever. But, in doing so, it risks generating expert-looking outputs without building expert judgement. In this session, Firefish's Head of AI Adrien Weinert, and Unilever's CMI Lead Anne-Claire will explore how this can lead to ""false confidence"", the costs that are already being felt, and how to minimise the risk in research
Key Takeaways:
1. False Confidence is inherently human - We are all susceptible
2. Minimising false confidence means knowing how and where to restrict our reliance on AI
3. Future researchers must develop AI expertise, alongside research expertise

Also speaking

Anne-Claire Pierron

CMI Lead Global Dove Masterbrand, Unilever Dove

Speaker

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