Anne-Claire Pierron

AI is putting research and analysis capabilities into more hands than ever. But, in doing so, it risks generating expert-looking outputs without building expert judgement. In this session, Firefish's Head of AI Adrien Weinert, and Unilever's CMI Lead Anne-Claire will explore how this can lead to ""false confidence"", the costs that are already being felt, and how to minimise the risk in research Key Takeaways: 1. False Confidence is inherently human - We are all susceptible 2. Minimising false confidence means knowing how and where to restrict our reliance on AI 3. Future researchers must develop AI expertise, alongside research expertise