Agnieszka Śpionek

Principal

Mastercard

Agnieszka is a Principal in the Mastercard Advisors team in Poland, with over 13 years of experience delivering consulting projects across Europe, starting at Deloitte, and a strong passion for innovation created by interdisciplinary client-consultant teams inspired by consumer megatrends. She actively supports the development of a modern, inclusive, and innovative financial center in Poland (Future Finance Poland), and her interests include travel, board games, literature - from fiction to behavioral economics - and theatrical improvisation, which she sees as a valuable inspiration for business.

Sessions

Jun 23

2:15 PM - 2:35 PM GMT+2

Blue Stage

Audience Insight

Consumer Behavior

Shopper & Pack Testing

Trend Forecasting

The Smartflation Generation: Always Get What They Want?

Smartflation is Gen Z’s response to inflation and rising living costs. Raised on instant gratification, they refuse to lower aspirations - they optimize instead. Smartflation blends frugality with desire, using hacks, platforms, and tech to protect lifestyle. It’s not about spending less, but spending smarter in a world of pressure, comparison, and constant temptation.
Key Takeaways:
1. Smart choices are a status symbol, so GenZ need to hack their shopping just to flex.
2. Gen Z refuses to trade down aspirations, using tech, hacks, and platforms to optimize prices.
3. Smartflation shifts power to consumers - brands must win on value, transparency, and speed.

Also speaking

Konrad Siwiński

Senior Partner | Team Leader, Minds & Roses

Speaker

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