Agnieszka Śpionek

Smartflation is Gen Z’s response to inflation and rising living costs. Raised on instant gratification, they refuse to lower aspirations - they optimize instead. Smartflation blends frugality with desire, using hacks, platforms, and tech to protect lifestyle. It’s not about spending less, but spending smarter in a world of pressure, comparison, and constant temptation. Key Takeaways: 1. Smart choices are a status symbol, so GenZ need to hack their shopping just to flex. 2. Gen Z refuses to trade down aspirations, using tech, hacks, and platforms to optimize prices. 3.  Smartflation shifts power to consumers - brands must win on value, transparency, and speed.