A researcher, social activist, team leader, and academic lecturer, he is Expert in Research at the Social Impact Alliance for CEE, working at the intersection of business and social impact, and lectures on Marketing Research at the Faculty of Management at the University of Warsaw. As a Senior Partner at Minds & Roses, he leads a research team, having previously spent 10 years at Kantar, and specializes in innovation, strategy, and experience design, combining analytical expertise with a deep understanding of business realities; he also leads an education working group within the Polish Society for Market and Opinion Research, trains for long-distance running, and is a regular at Dziki Warszawa basketball games.
Sessions
Jun 23
2:15 PM - 2:35 PM GMT+2
Blue Stage
Elina Halonen
Audience Insight
Consumer Behavior
Shopper & Pack Testing
Trend Forecasting
The Smartflation Generation: Always Get What They Want?
