Alice Barker

Global Commercial Director - Qualitative Solutions

MMR Research

I am passionate about helping brands to provide the ultimate sensory experience to consumers. The way that consumers buy, consume and evaluate products is changing, and it is more important than ever to deliver clear and consistent brand messages through sensory cues in the product and packaging.

Sessions

Jun 23

2:55 PM - 3:15 PM GMT+2

Blue Stage

AI for Qual Research

Customer Experience

Product Development

Seeing the Unseen: Rewriting the Rules of Product Experience

When features can be copied and loyalty is fragile, a superior product experience becomes the final differentiator. Discover how Sensory Bot™ blends AI with sensory science to uncover the hidden constellation of sensory, emotional, and perceptual drivers that shape consumer behaviour - empowering your teams to design better products and deliver marketing that connects authentically, at any scale.
Key Takeaways:
1. How AI‑driven sensory mapping reveals emotional and functional layers others miss.
2. How adaptive AI conversations capture deep, lived product experience at scale.
3. How holistic experience insights fuel innovation, marketing resonance, and localisation.

Also speaking

Dr. Jasmin Omar

CSPX Consumer Closeness Scientist - Scientific Project Lead, Haleon

Speaker

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