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Global Commercial Director - Qualitative Solutions
MMR Research
I am passionate about helping brands to provide the ultimate sensory experience to consumers. The way that consumers buy, consume and evaluate products is changing, and it is more important than ever to deliver clear and consistent brand messages through sensory cues in the product and packaging.
Sessions
Seeing the Unseen: Rewriting the Rules of Product Experience
Jun 23
2:55 PM - 3:15 PM EDT / 10:55 AM - 11:15 AM