CSPX Consumer Closeness Scientist - Scientific Project Lead
Haleon
Dr. Jasmin Omar is a Consumer Healthcare Scientist at Haleon, where she applies scientific expertise to better understand consumer needs and product experiences. With a PhD in Pharmaceutical Sciences from King's College London and a background spanning research, innovation, and healthcare, Jasmin brings a unique perspective on the intersection of science, consumer understanding, and product development. She is passionate about translating complex consumer and scientific insights into meaningful innovation that improves everyday experiences.
Sessions
Jun 23
2:55 PM - 3:15 PM GMT+2
Blue Stage
AI for Qual Research
Customer Experience
Product Development
Seeing the Unseen: Rewriting the Rules of Product Experience
When features can be copied and loyalty is fragile, a superior product experience becomes the final differentiator. Discover how Sensory Bot™ blends AI with sensory science to uncover the hidden constellation of sensory, emotional, and perceptual drivers that shape consumer behaviour - empowering your teams to design better products and deliver marketing that connects authentically, at any scale. Key Takeaways: 1. How AI‑driven sensory mapping reveals emotional and functional layers others miss. 2. How adaptive AI conversations capture deep, lived product experience at scale. 3. How holistic experience insights fuel innovation, marketing resonance, and localisation.
Also speaking
Alice Barker
Global Commercial Director - Qualitative Solutions, MMR Research
