Amishi Takalkar is the Co-Founder and CEO of NAILBITER. Over the past 10 years, Amishi has proven herself as a thought leader and innovator that is pushing the market research industry ahead of the pace of today’s shopper. Since Co-Founding NAILBITER in 2014, Amishi has been most passionate about scaling behavioral sciences within market research. In the past 5 years, Amishi has been widely recognized and praised by top CPG brands as a key supplier of actionable insights.
Sessions
Jun 23
9:35 AM - 9:55 AM GMT+2
Blue Stage
Behavioral Research
Idea Screening
Innovation
Validation / Verification
Why Watching Beats Asking: What Coca-Cola Learned About Innovation
Consumers can tell us what they think. Their behavior often reveals what they actually need. In this session, The Coca-Cola Company and Nailbiter will share how observing real behavior uncovered insights that strengthened an innovation strategy and built confidence for scale. Learn how behavioral observation can help organizations uncover unmet needs, reduce risk, and make smarter decisions.
Also speaking
Summer Bell
Senior Director Commerical & Shopper Insights, The Coca Cola Company
