Amishi Takalkar

CEO and Co-Owner

NAILBITER

Amishi Takalkar is the Co-Founder and CEO of NAILBITER. Over the past 10 years, Amishi has proven herself as a thought leader and innovator that is pushing the market research industry ahead of the pace of today’s shopper. Since Co-Founding NAILBITER in 2014, Amishi has been most passionate about scaling behavioral sciences within market research. In the past 5 years, Amishi has been widely recognized and praised by top CPG brands as a key supplier of actionable insights.

Sessions

Jun 23

9:35 AM - 9:55 AM GMT+2

Blue Stage

Karen Lynch

Plenary

Behavioral Research

Idea Screening

Innovation

Validation / Verification

Why Watching Beats Asking: What Coca-Cola Learned About Innovation

Consumers can tell us what they think. Their behavior often reveals what they actually need. In this session, The Coca-Cola Company and Nailbiter will share how observing real behavior uncovered insights that strengthened an innovation strategy and built confidence for scale. Learn how behavioral observation can help organizations uncover unmet needs, reduce risk, and make smarter decisions.

Also speaking

Summer Bell

Senior Director Commerical & Shopper Insights, The Coca Cola Company

Speaker