Experienced Shopper Marketer with a demonstrated history of working in the food & beverages industry. Skilled in Customer and Shopper Marketing, Consumer Products, Retail, Retail Category Management, and Strategy. Strong marketing professional with a BS focused in Marketing from Florida State University - College of Business.
Sessions
Jun 23
9:35 AM - 9:55 AM GMT+2
Blue Stage
Behavioral Research
Idea Screening
Innovation
Validation / Verification
Why Watching Beats Asking: What Coca-Cola Learned About Innovation
Consumers can tell us what they think. Their behavior often reveals what they actually need. In this session, The Coca-Cola Company and Nailbiter will share how observing real behavior uncovered insights that strengthened an innovation strategy and built confidence for scale. Learn how behavioral observation can help organizations uncover unmet needs, reduce risk, and make smarter decisions.
