Experienced Shopper Marketer with a demonstrated history of working in the food & beverages industry. Skilled in Customer and Shopper Marketing, Consumer Products, Retail, Retail Category Management, and Strategy. Strong marketing professional with a BS focused in Marketing from Florida State University - College of Business.
Sessions
Jun 23
9:35 AM - 9:55 AM GMT+2
Blue Stage
Karen Lynch
Plenary
Behavioral Research
Idea Screening
Innovation
Validation / Verification
Why Watching Beats Asking: What Coca-Cola Learned About Innovation
