Caspar Overgaauw

Senior Account Director

Dynata

Caspar Overgaauw is a Senior Account Director at Dynata, where he partners with organisations across Europe to deliver high-quality data, insights, and audience solutions. With strong expertise in market research and consumer intelligence, he works closely with clients to design and execute research programmes that inform strategic decision-making and drive business impact. [xing.com] He brings a practical, client-focused perspective on using data to understand changing consumer behaviour and unlock actionable insights at scale.

Sessions

Jun 24

1:55 PM - 2:15 PM GMT+2

Green Stage

AI Governance / Trust

AI Personas / Synthetic Humans

Innovation

Research Integrity

Synthetic Data: Threat, Hype, or the Future of Insights?

AI is transforming our industry, but synthetic data sits at the centre of the debate: Will it revolutionize research, or put traditional data collection at risk? In this session, we break through the hype to clarify what synthetic data actually is, how it’s created, and where it can - and cannot - be trusted.

Key Takeaways:

1. What if you could create insight without asking a single question?

2. Speed, scale, and privacy - are we about to remove the biggest barriers to insight?

3. If it looks real and acts real… can you trust it?

Also speaking

Jan Laufhütte

VP, Sales - Corporate DE, Dynata

Speaker