Jan Laufhütte

VP, Sales - Corporate DE

Dynata

As VP Sales – Corporate DE at Dynata, Jan helps businesses make smarter decisions with high quality data and clear, actionable insights. He focuses on data quality, audience intelligence, and research that cuts through complexity so companies can understand their markets, target the right customers, and drive measurable growth. Jan brings deep experience in international B2B and B2C studies, complex target groups, and digital research methods.

Sessions

Jun 24

1:55 PM - 2:15 PM GMT+2

Green Stage

AI Governance / Trust

AI Personas / Synthetic Humans

Innovation

Research Integrity

Synthetic Data: Threat, Hype, or the Future of Insights?

AI is transforming our industry, but synthetic data sits at the centre of the debate: Will it revolutionize research, or put traditional data collection at risk? In this session, we break through the hype to clarify what synthetic data actually is, how it’s created, and where it can - and cannot - be trusted.

Key Takeaways:

1. What if you could create insight without asking a single question?

2. Speed, scale, and privacy - are we about to remove the biggest barriers to insight?

3. If it looks real and acts real… can you trust it?

Also speaking

Caspar Overgaauw

Senior Account Director, Dynata

Speaker

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