Chris Todd

Senior insights Director

Mintel

Chris is a consumer intelligence and innovation expert who helps leading brands see consumers differently. He pioneers new methodologies that combine social intelligence with multiple data sources to deliver a more predictive understanding of consumer behaviour, market dynamics and future growth opportunities.

Sessions

Jun 23

2:35 PM - 2:55 PM GMT+2

Green Stage

Decision-Making

Insight Activation

Innovation

Trend Forecasting

CPG Innovation: What Got You Here Won’t Get You There

More data hasn’t made innovation decisions easier. As consumer behaviour fragments and markets move faster, leading brands are moving beyond rear-view insights to a more predictive approach. Learn how connected demand and supply signals help identify opportunities earlier, prioritise investments with confidence and turn uncertainty into innovation advantage.
Key Takeaways:
1. See how leading brands identify whitespace growth opportunities earlier.
2. Build a complete and predictive view of consumers, markets and innovation.
3. Combine emerging demand and supply signals to drive earlier decisions and action.

Also speaking

Karen Dowse

Global SVP, Strategic Client Partnerships, Mintel

Speaker

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