Christina joined Infotools 10 years ago, after 17 years as an agency-side Data Scientist and Client Director. She combines her wealth of knowledge of advanced data possibilities and strategic client understanding with the extensive MR-tailored reporting capabilities of the Infotools Harmoni platform to forge strong, collaborative partnerships with clients, putting consumer understanding at the very core of brand planning and long-term strategic missions. She is proud to have had just such a relationship with Shell for over 15 years.
Sessions
Jun 23
12:25 PM - 12:45 PM GMT+2
Green Stage
Customer Experience
Insight Activation
Operating Model / Workflow
Tracker / Brand Tracking
From Silos to Synergy: Shell's Journey to a 360° Customer View
This is the story how Shell has brought together best-in-class providers and agency partners that can deliver a future-proof and agile solution, delivering common opportunities and find efficiencies in the tracking-related processes, while preserving the richness and depth of business-specific trackers. It’s the foundation for a fully integrated customer view and the future of energy. The result? Sharper strategies, better media planning, and a roadmap for Shell's bold transformation. We propose to bring this story of authentic collaboration live to the stage with Izabela and Christina, with some slides in the background
