Izabela has over 30 years’ experience in the insights industry, joining Shell over 27 years ago. Initially managing regional insights for Central and Eastern Europe, she then moved to global responsibilities, supporting multiple Shell business lines, (including fuels, non-fuel retail, loyalty and motor oils), both B2C and B2B. Since 2021 she has managed the suite of Global Brand Trackers for the Mobility and Lubricants businesses, and over the last four years has led an extensive and innovative collaboration with agencies and research-tool suppliers to harmonisation all the Shell tracker programs for complete customer understanding.
Sessions
Jun 23
12:25 PM - 12:45 PM GMT+2
Green Stage
Customer Experience
Insight Activation
Operating Model / Workflow
Tracker / Brand Tracking
From Silos to Synergy: Shell's Journey to a 360° Customer View
This is the story how Shell has brought together best-in-class providers and agency partners that can deliver a future-proof and agile solution, delivering common opportunities and find efficiencies in the tracking-related processes, while preserving the richness and depth of business-specific trackers. It’s the foundation for a fully integrated customer view and the future of energy. The result? Sharper strategies, better media planning, and a roadmap for Shell's bold transformation. We propose to bring this story of authentic collaboration live to the stage with Izabela and Christina, with some slides in the background
