Cyril Croutelle

Key Accounts Lead

Appinio GmbH

Cyril Croutelle is a consumer insights expert with over 20 years of experience in quantitative market research, specializing in FMCG and volume forecasting. Having held positions at several international market research institutes, he now brings a diverse portfolio of expertise across various industries and markets to his work. In his role as Key Account Lead at Appinio, he helps companies leverage real-time insights to address strategic questions, unlock growth potential, and strengthen their competitive edge.

Sessions

Jun 24

11:45 AM - 12:05 PM GMT+2

Purple Stage

AI for Qual Research

Insight Activation

Research Automation

Validation / Verification

Personas / Synthetic Humans

Demo: How to Get Real Insights Out of Your Synthetic Personas

Learn how to get real insights out of your synthetic personas. Are you using synthetic personas but wondering how to extract real, reliable value from them?Join Emilie Faget and Cyril Croutelle, to bridge the gap between AI-generated personas and actionable market research. During our session, we will show you exactly how to interact with synthetic personas to extract the best, most accurate data.

Key Takeaways:

1. Learn how to extract real, reliable value from synthetic personas and we will show use cases.

2. Learn how to how to interact properly with synthetic personas to extract the most accurate data.

3. How to start with the right setup, how to choose the right persona and how to practically use it.

Also speaking

Emilie Faget

Key Accounts Lead, Appinio GmbH

Speaker

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