Emilie Faget

Key Accounts Lead

Appinio GmbH

With a career spanning two decades in Market Research, she bridges the gap between Research expertise and Commercial impact, partnering with major brands to create a new generation of hybrid surveys, powered by AI. Drawing on her extensive roots in Qualitative Research, Emilie was a primary architect behind the design of Appinio’s innovative Qual suite, including the flagship tool, Appinio Conversations. She is dedicated to evolving the industry by merging traditional research depth with the speed of modern technology.

Sessions

Jun 24

11:45 AM - 12:05 PM GMT+2

Purple Stage

AI for Qual Research

Insight Activation

Research Automation

Validation / Verification

Personas / Synthetic Humans

Demo: How to Get Real Insights Out of Your Synthetic Personas

Learn how to get real insights out of your synthetic personas. Are you using synthetic personas but wondering how to extract real, reliable value from them?Join Emilie Faget and Cyril Croutelle, to bridge the gap between AI-generated personas and actionable market research. During our session, we will show you exactly how to interact with synthetic personas to extract the best, most accurate data.

Key Takeaways:

1. Learn how to extract real, reliable value from synthetic personas and we will show use cases.

2. Learn how to how to interact properly with synthetic personas to extract the most accurate data.

3. How to start with the right setup, how to choose the right persona and how to practically use it.

Also speaking

Cyril Croutelle

Key Accounts Lead, Appinio GmbH

Speaker

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