Dan O'Sullivan

Head of Programme Delivery

British Horseracing Authority

Dan is currently the Head of Programme Delivery at the BHA and has been leading on Project Beacon which is British racing’s most in depth piece of customer research to date. It has gathered the views of the British public in order to help the sport develop a customer strategy based on a deep understanding of our fans, both present and future. Prior to this Dan spent 25 years leading business change and transformation programmes across a variety of sectors.