Tim Spencer

Chief Data Officer

M+C Saatchi Consulting

Tim Spencer is an executive leader with 15+ years of global consulting experience. As the founder and CEO of M+C Saatchi Fluency, part of M+C Saatchi Consulting, Tim leads the specialism’s award-winning, global data consultancy practice that helps brands transform complex data ecosystems into smarter, faster business decisions.

Sessions

Jun 23

12:25 PM - 12:45 PM GMT+2

Blue Stage

Behavioral Research

Consumer Behavior

Customer Experience

Stakeholder Alignment

Horseracing Reimagined: From Insight to Action

British Racing launched its most comprehensive customer research — a nationally representative study combining 7,500 surveys, interviews and competitor analysis to understand today’s and tomorrow’s fans. As perceptions shift and welfare concerns grow, we’ll unpack how insight is driving a movement that’s reshaping a centuries-old sport.
Key Takeaways:
1. How 7,500+ interviews informed a customer strategy built on behavioral understanding
2. How the sport addresses welfare, accessibility and emotion to attract new fans and drive change
3. How cross-sector and stakeholder collaboration led to a joint vision for the future

Also speaking

Neal Game

Senior Director, M+C Saatchi Consulting

Speaker

Dan O'Sullivan

Head of Programme Delivery, British Horseracing Authority

Speaker

Any questions for the IIEX team?

Drop us a line and we’ll get back to you.

Get in touch