Daniel Putsche

Founder & CEO

Horizon

Daniel Putsche is a serial entrepreneur with deep expertise in sales, marketing, and technology, focused on behavioural consumer research and innovation validation. He is the Founder and CEO of Horizon, his third company, which enables organizations to validate strategic product and pricing decisions through pretotyping and observed willingness to pay, closing the say–do gap between stated and actual behavior. His work helps insight and innovation teams embed behavioural validation into decision-making, enabling faster learning and greater confidence at scale. His contributions have been recognized with multiple awards, including Best of Consulting (WirtschaftsWoche), the Startup marktforschung.de award, the Pioneer Award from BSH, and the Pioniergeist Award 2024 from Rhineland-Palatinate.