Dr. Stephanie Rabbe is Senior Incubation Manager at Miele & Cie. KG, responsible for the intrapreneurship program “Miele Pioneers Camp” to foster entrepreneurial innovation. With 25+ years as professor, start-up founder, and strategist, she advocates impact-driven leadership and sees innovation as a bold, collaborative space for future possibilities.
Sessions
Jun 24
2:55 PM - 3:15 PM GMT+2
Blue Stage
Behavioral Research
Consumer Behavior
Idea Screening
Innovation
Miele: From Say–Do Gap to Behavioural Consumer Centricity
At IIEX Europe 2025, 40.6% of insights leaders said they struggle to close the say–do gap. This session shows how Miele applies pretotyping and behavioral experiments as a structured evidence layer in early innovation — strengthening consumer centricity by generating real demand signals that improve decision confidence, prioritisation, and the quality of innovation investments. Key Takeaways: 1. Understand how behavioural validation operationalises consumer centricity. 2. Learn the process design behind scaling Pretotyping in large organisations. 3. See how behavioural evidence enhances confidence in strategic innovation.
