Stephanie Rabbe

At IIEX Europe 2025, 40.6% of insights leaders said they struggle to close the say–do gap. This session shows how Miele applies pretotyping and behavioral experiments as a structured evidence layer in early innovation — strengthening consumer centricity by generating real demand signals that improve decision confidence, prioritisation, and the quality of innovation investments. Key Takeaways: 1. Understand how behavioural validation operationalises consumer centricity. 2. Learn the process design behind scaling Pretotyping in large organisations. 3. See how behavioural evidence enhances confidence in strategic innovation.