Danny Russell

Chief Customer Officer

IDX

Helping CLIENTS to achieve better/faster/cheaper insight. Using my 28 years of client-side experience to help clients of all sizes (from start-ups to the likes of 21st Century Fox, Vodafone, The Economist and Metro Bank) to get to strategic insight. Whatever the challenge, the secret is not only in the method but the ability to land the insight within the organisation to create the change. Helping AGENCIES to position for growth. Having been a buyer with some of the biggest spending brands, I know what clients are looking for, why and how they buy. I work with agencies of different sizes and at different stages of their lifecycle to ensure their proposition and marketing strategies are in tune with target market's requirements. NED to those with a vision. A trusted, supportive (but challenging) Non Executive Director/advisor that works with agencies across the marketing services sector. A strategic thinker that helps a business design and execute successful outcomes