IIEX Europe page hero background

Jasmine Matthews

Chief Marketing Officer

Greenbook

Jasmine is passionate about crafting strategies that lay the groundwork for achieving meaningful connection with consumers. Exceptional brand building wields the power of alchemy — and through her work, she makes the magic happen. For more than a decade, she has helped many global businesses cultivate marketing and content gold that has bridged the gap between reach and conversion. Her previous collaborations have resulted in increased registrations + ticket sales, expansion of sponsorships, boosts in online traffic, revitalized brand perception, award-winning campaigns, and captivating content that has reached the heart of the audience.

Sessions

Jun 23

12:05 PM - 12:45 PM GMT+2

Purple Stage

2026 Insight Innovation Competition

Don’t miss the 2026 Greenbook Insight Innovation Competition at IIEX Europe, where five finalists will take the stage to present their pitches live.
Voting will close following the lunch break at 4:00 PM. Winners will be announced on Day Two of IIEX, Wednesday, June 24th at 10:10 AM on the Blue Stage, with three awards presented: Experts’ Choice, Audience Favorite, and Industry Impact.

Also speaking

Karen Lynch photo

Head of Content, Greenbook

Moderator

Matt Gibbs photo

CEO, Bayes Price

Speaker

Kai Davenport photo

Software Engineer, Bayes Price

Speaker

Ben Warner photo

Co-Founder, Electric Twin

Speaker

Josefin Håkanson photo

Product Manager, Priceagent

Speaker

Robert Tinterov photo

CEO, Priceagent

Speaker

Tony Thomas photo

Director of Growth- UK and EU, Socialtrait

Speaker

Charlotte Kiddle photo

Chief Research and Partnerships Officer, VST

Speaker

Yasmine Ayoub Sanusi photo

Client Services Associate, VST

Speaker

Jun 24

10:15 AM - 10:35 AM GMT+2

Blue Stage

2026 Insight Innovation Competition: Presentation of Awards

Join us for the 2026 Greenbook Insight Innovation Competition Awards Ceremony, where we’ll announce the winners following the live finalist pitches and recognize the innovations shaping the future of insights. Three awards will be presented: Experts’ Choice, Audience Favorite, and Industry Impact.

Also speaking

Karen Lynch photo

Head of Content, Greenbook

Moderator

Danny Russell photo

Chief Customer Officer, IDX

Moderator

Any questions for the IIEX team?

Drop us a line and we’ll get back to you.

Get in touch