Dave Harrison

Group Head of Commercial Analytics

Nomad Foods

With the best part of two decades of experience across insights and commercial functions, Dave has built a career around enabling better business decision-making through Insight. Currently leading shopper, retailer and RGM analytics, alongside the platforms that support them, he’s more enthusiastic than ever about the role analytics can play in delivering superior business outcomes.

Sessions

Jun 24

11:25 AM - 11:45 AM GMT+2

Green Stage

Decision-Making

Innovation

Product Development

Innovation Success Rates Suck. I Bet Yours Does Too.

At Nomad Foods we got tired of seeing fantastic innovations fail in the market, so we decided to make a change. We turned our innovation research upside down and put the focus on understanding consumer value and commercial viability as early in the process as possible. And it’s working! Join us for this session and we’ll show you how we’re embedding RGM across our entire innovation process.

Key Takeaways:

1. Why you need to give pricing and promotional strategy the attention they deserve

2. The three questions that you absolutely must ask yourselves early in the process

3. How to avoid the Lookalikey, Finger in the Air, and “I’ve Been Told XX% Margin” traps

Also speaking

Rainier van Rietschoten

Co-Founder / CCO, Veylinx

Speaker

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