At Nomad Foods we got tired of seeing fantastic innovations fail in the market, so we decided to make a change. We turned our innovation research upside down and put the focus on understanding consumer value and commercial viability as early in the process as possible. And it’s working! Join us for this session and we’ll show you how we’re embedding RGM across our entire innovation process.
Key Takeaways:
1. Why you need to give pricing and promotional strategy the attention they deserve
2. The three questions that you absolutely must ask yourselves early in the process
3. How to avoid the Lookalikey, Finger in the Air, and “I’ve Been Told XX% Margin” traps
