Elisabeth Schinke

Sr. Client Development Manager

quantilope

Elisabeth Schinke is a Senior Client Development Manager at quantilope, where she helps clients leverage automated market research solutions. Elisabeth strives to ensure trustful long-term partnerships through actionable insights. Previously, as a Senior Research Consultant at quantilope, she specialized in campaign, brand health, and sponsorship tracking. With a background in strategic marketing (M.Sc from the University of Münster, Germany), Elisabeth is passionate about connecting the dots between marketing strategy and insights - ultimately transforming data into strategic advantages.

Sessions

Jun 23

4:50 PM - 5:10 PM GMT+2

Blue Stage

Brand Strategy

Growth Strategy

Insight Activation

Tracker / Brand Tracking

Measuring What Matters: Savencia’s Strategy for Brand Tracking Using Mental Availability Insights

Driven by a mission of “leading the way to better food,” Savencia has been an early adopter of the Better Brand Health framework - going beyond the traditional brand funnel to understand what’s driving consumers to a category. quantilope has adopted and automated this framework on its Consumer Intelligence Platform, allowing brands like Savencia to capture real-time insights. Savencia will highlight how its comprehensive tracking research with quantilope has enabled the brand to explore, monitor, and activate insights across multiple cheese and dairy categories.

Key Takeaways:

1. Tracking Mental Availability helps Savencia identify areas to sharpen their brand tracking program.

2. Savencia leverages Mental Availability across departments and teams for collaborative brand growth.

3. Dedicated support from quantilope research consultants translates insights into clear next steps.

Also speaking

Frank Hofmann

Sr. Consumer Insights Manager, Savencia

Speaker

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