Frank Hofmann

Driven by a mission of “leading the way to better food,” Savencia has been an early adopter of the Better Brand Health framework - going beyond the traditional brand funnel to understand what’s driving consumers to a category. quantilope has adopted and automated this framework on its Consumer Intelligence Platform, allowing brands like Savencia to capture real-time insights. Savencia will highlight how its comprehensive tracking research with quantilope has enabled the brand to explore, monitor, and activate insights across multiple cheese and dairy categories. Key Takeaways: 1.  Tracking Mental Availability helps Savencia identify areas to sharpen their brand tracking program. 2. Savencia leverages Mental Availability across departments and teams for collaborative brand growth. 3. Dedicated support from quantilope research consultants translates insights into clear next steps.