Frank Hofmann

Sr. Consumer Insights Manager

Savencia

Frank Hofmann is a Senior Consumer Insight Manager at SAVENCIA Fromage & Dairy Germany, where he blends psychology, data, and a passion for food to uncover what really drives consumer choices. With 25+ years of experience in market research, he has helped shape products and strategies at companies like Nestlé Germany and Radeberger Group Germany. Frank is known for turning complex insights into clear, actionable ideas— He firmly believes that behind every data point is a human story… and sometimes, a very strong opinion about cheese.

Sessions

Jun 23

4:50 PM - 5:10 PM GMT+2

Blue Stage

Brand Strategy

Growth Strategy

Insight Activation

Tracker / Brand Tracking

Measuring What Matters: Savencia’s Strategy for Brand Tracking Using Mental Availability Insights

Driven by a mission of “leading the way to better food,” Savencia has been an early adopter of the Better Brand Health framework - going beyond the traditional brand funnel to understand what’s driving consumers to a category. quantilope has adopted and automated this framework on its Consumer Intelligence Platform, allowing brands like Savencia to capture real-time insights. Savencia will highlight how its comprehensive tracking research with quantilope has enabled the brand to explore, monitor, and activate insights across multiple cheese and dairy categories.

Key Takeaways:

1. Tracking Mental Availability helps Savencia identify areas to sharpen their brand tracking program.

2. Savencia leverages Mental Availability across departments and teams for collaborative brand growth.

3. Dedicated support from quantilope research consultants translates insights into clear next steps.

Also speaking

Elisabeth Schinke

Sr. Client Development Manager, quantilope

Speaker

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