Frank Hofmann

Sr. Consumer Insights Manager

Savencia

Frank Hofmann is a Senior Consumer Insight Manager at SAVENCIA Fromage & Dairy Germany, where he blends psychology, data, and a passion for food to uncover what really drives consumer choices. With 25+ years of experience in market research, he has helped shape products and strategies at companies like Nestlé Germany and Radeberger Group Germany. Frank is known for turning complex insights into clear, actionable ideas— He firmly believes that behind every data point is a human story… and sometimes, a very strong opinion about cheese.