As the Insights Lead at Weleda, I am dedicated to embedding consumer centricity at the heart of the global strategy. With an extensive FMCG background across Switzerland, the UK, and Turkey, I specialize in translating cultural nuances into authentic brand growth. I am proud to represent a brand where harmony with nature has been the core brand value since 1921 - long before it was a trend. Beyond the data, I am a passionate nature lover and trail runner who believes that the outdoors unfolds our most profound human insights.
Sessions
Jun 24
9:55 AM - 10:15 AM GMT+2
Blue Stage
Brand Strategy
Consumer Behavior
Growth Strategy
Innovation
Transforming a Century Old Purpose Brand for Next Generation
Weleda, a 100-year pioneer in natural skincare, is reigniting relevance in a crowded beauty market by focusing on value, trust, nature and purpose; not price wars. Through deep consumer listening, we built a future-facing innovation pipeline, from Gen Z Booster Drops to science-led Cell Longevity for Gen X and Boomers. Staying young means evolving with consumers while remaining true to our roots. Key Takeaways: 1. Relevance Is a Strategic Choice, Not a Rebranding Exercise 2. Deep Consumer Listening Must Translate Future-Proof Innovation Pipeline 3. The Future of Heritage Brands Is “Rooted Agility”
