As the Insights Lead at Weleda, I am dedicated to embedding consumer centricity at the heart of the global strategy. With an extensive FMCG background across Switzerland, the UK, and Turkey, I specialize in translating cultural nuances into authentic brand growth. I am proud to represent a brand where harmony with nature has been the core brand value since 1921 - long before it was a trend. Beyond the data, I am a passionate nature lover and trail runner who believes that the outdoors unfolds our most profound human insights.
Sessions
Jun 24
9:55 AM - 10:15 AM GMT+2
Blue Stage
Karen Lynch
Plenary
Brand Strategy
Consumer Behavior
Growth Strategy
Innovation
Transforming a Century Old Purpose Brand for Next Generation
