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Sabine Sassine-Matthys

Marketing Director Innovation & Insights

Weleda

I am a passionate marketing and innovation leader with over 20 years of experience building brands and driving growth for iconic companies such as Weleda, L'Oréal, and McDonald’s, both globally and locally. I thrive on turning the latest trends and technologies into meaningful solutions that address real consumer needs. Outside of work, you’ll find me enjoying the outdoors, traveling the world, reading, and spending quality time with family and friends.

Sessions

Jun 24

9:55 AM - 10:15 AM GMT+2

Blue Stage

Karen Lynch

Plenary

Brand Strategy

Consumer Behavior

Growth Strategy

Innovation

Transforming a Century Old Purpose Brand for Next Generation

Also speaking

Elvan Arslan Bayhan photo

Global Consumer & Market Insights Lead, Weleda

Speaker

Any questions for the IIEX team?

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