I am a passionate marketing and innovation leader with over 20 years of experience building brands and driving growth for iconic companies such as Weleda, L'Oréal, and McDonald’s, both globally and locally. I thrive on turning the latest trends and technologies into meaningful solutions that address real consumer needs. Outside of work, you’ll find me enjoying the outdoors, traveling the world, reading, and spending quality time with family and friends.
Sessions
Jun 24
9:55 AM - 10:15 AM GMT+2
Blue Stage
Brand Strategy
Consumer Behavior
Growth Strategy
Innovation
Transforming a Century Old Purpose Brand for Next Generation
Weleda, a 100-year pioneer in natural skincare, is reigniting relevance in a crowded beauty market by focusing on value, trust, nature and purpose; not price wars. Through deep consumer listening, we built a future-facing innovation pipeline, from Gen Z Booster Drops to science-led Cell Longevity for Gen X and Boomers. Staying young means evolving with consumers while remaining true to our roots. Key Takeaways: 1. Relevance Is a Strategic Choice, Not a Rebranding Exercise 2. Deep Consumer Listening Must Translate Future-Proof Innovation Pipeline 3. The Future of Heritage Brands Is “Rooted Agility”
