Ewald Schrap is a Senior Director Advanced Technologies at Voyager Technologies, working at the intersection of AI, connectivity, and services to deliver mission-critical outcomes. Over 20+ years, he has led cross-functional teams at Microsoft, SES, O3b Networks, and Ciena, launching products and services that translate insights into solutions customers actually value and adopt. Ewald is a frequent speaker at product and design events, translating complex technical topics into clear, high-impact stories.
Sessions
Jun 23
11:45 AM - 12:05 PM GMT+2
Green Stage
Behavioral Research
Customer Journey
Decision-Making
Innovation
Signal Before Stats In the AI Pressure Cooker
AI has turned product work into a pressure cooker: faster cycles, higher expectations, and less time for the “perfect” evidence. This talk shows how UX and insights teams create clarity anyway, by pairing insight (what’s true now) with foresight (what’s forming next), making assumptions explicit, and using Flip, Pivot, and Hack to turn fragile moments in the user journey into smarter next moves. Key Takeaways: 1. Identify the Critical User Need as a decision lens: prioritize now, postpone deliberately 2. Map assumptions as hypotheses: test where stakes are highest, not metrics easiest 3. When users hesitate or churn, use Flip/Pivot/Hack to restore the value moment, not just tweak UI
