Ewald Schrap

AI has turned product work into a pressure cooker: faster cycles, higher expectations, and less time for the “perfect” evidence.   This talk shows how UX and insights teams create clarity anyway, by pairing insight (what’s true now) with foresight (what’s forming next), making assumptions explicit, and using Flip, Pivot, and Hack to turn fragile moments in the user journey into smarter next moves. Key Takeaways: 1. Identify the Critical User Need as a decision lens: prioritize now, postpone deliberately 2. Map assumptions as hypotheses: test where stakes are highest, not metrics easiest 3. When users hesitate or churn, use Flip/Pivot/Hack to restore the value moment, not just tweak UI