Krasi Bozhinkova

Strategy Director

Owtcome

Krasi Bozhinkova is a product, strategy, and marketing leader with 20+ years of experience helping B2B and B2C teams turn early signals into business outcomes. She has worked across deep-tech, space, enterprise software, and digital products at the intersection of product and design. Krasi hosts the Bootcamp Series, where product and UX teams learn to make better decisions in the AI era: act without perfect data, spot shifts early, and translate weak signals into focused product moves.

Sessions

Jun 23

11:45 AM - 12:05 PM GMT+2

Green Stage

Behavioral Research

Customer Journey

Decision-Making

Innovation

Signal Before Stats In the AI Pressure Cooker

AI has turned product work into a pressure cooker: faster cycles, higher expectations, and less time for the “perfect” evidence. This talk shows how UX and insights teams create clarity anyway, by pairing insight (what’s true now) with foresight (what’s forming next), making assumptions explicit, and using Flip, Pivot, and Hack to turn fragile moments in the user journey into smarter next moves.
Key Takeaways:
1. Identify the Critical User Need as a decision lens: prioritize now, postpone deliberately
2. Map assumptions as hypotheses: test where stakes are highest, not metrics easiest
3. When users hesitate or churn, use Flip/Pivot/Hack to restore the value moment, not just tweak UI

Also speaking

Ewald Schrap

Senior Director Advanced Technology, Voyager Technology

Speaker

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