Fabian Gruss

Go-To-Market Lead Germany

Numerator Germany

Fabian Gruß leads Numerator’s go-to-market strategy from Germany and is working on the company’s successful market entry in the DACH region. Previously, he was the co-founder and CEO of epap, an innovative startup that digitized purchase receipts and made them usable for hyper-targeted market research.

Sessions

Jun 23

4:10 PM - 4:30 PM GMT+2

Green Stage

Data Quality

Fraud / Bias

Quantitative Research

Validation / Verification

Beyond Bots & Bias: How Surveys Become More Human Again

How reliable are survey data when AI bots complete questionnaires and complex screeners deter real consumers? While budgets tighten, recall bias undermines data quality. Numerator data shows: Up to 79% of shoppers in Germany misremember purchased brands. We explore these findings, the benefits of verified buyers and why in 2026 competitive advantage won’t come from more data, but their validity.

Key Takeaways;

1. Recall bias undermines survey data: up to 79% of shoppers in Germany misremember purchased brands

2. Surveying verified buyers improves reliability as it minimises recall bias and eliminates ai bots.

3. In 2026 key differentiator will no longer be data quantity but the quality of survey responses.

Also speaking

Luca Salehi

Sales Director Germany, Numerator Germany

Speaker

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