Luca Salehi

Sales Director Germany

Numerator Germany

Luca Salehi is Director Enterprise Clients Germany at Numerator, where he drives growth and builds strategic partnerships with leading enterprise clients, supporting the company’s expansion in the German market. Previously, he served as Industry Lead at Appinio, working with major brands across Consumer Durable Goods and Financial Services, helping them leverage market research to inform strategic decisions.

Sessions

Jun 23

4:10 PM - 4:30 PM GMT+2

Green Stage

Data Quality

Fraud / Bias

Quantitative Research

Validation / Verification

Beyond Bots & Bias: How Surveys Become More Human Again

How reliable are survey data when AI bots complete questionnaires and complex screeners deter real consumers? While budgets tighten, recall bias undermines data quality. Numerator data shows: Up to 79% of shoppers in Germany misremember purchased brands. We explore these findings, the benefits of verified buyers and why in 2026 competitive advantage won’t come from more data, but their validity.

Key Takeaways;

1. Recall bias undermines survey data: up to 79% of shoppers in Germany misremember purchased brands

2. Surveying verified buyers improves reliability as it minimises recall bias and eliminates ai bots.

3. In 2026 key differentiator will no longer be data quantity but the quality of survey responses.

Also speaking

Fabian Gruss

Go-To-Market Lead Germany, Numerator Germany

Speaker

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