Gabriela Carazato

General Manager France & Benelux

Bolt Insight

Gabriela Carazato is General Manager for France & Benelux at Bolt Insight, where she sits at the cutting edge of AI-powered consumer research. With a background spanning global brand strategy at Danone and digital analytics across Europe and Latin America, she brings a sharp, practitioner's lens to how AI is transforming the way brands understand people. Gabriela is based in Paris and works with leading organisations to turn next-generation research into real business decisions.

Sessions

Jun 23

12:05 PM - 12:25 PM GMT+2

Green Stage

AI Personas / Synthetic Humans

Audience Insight

Consumer Behavior

Trend Forecasting

GLP-1 Consumer Shift: Friesland Campina & Bolt Insight

As GLP-1 medications reshape how millions eat, feel, and shop, Friesland Campina and Bolt Insight are pulling back the curtain on what's really happening. Original consumer research across the US, UK, Netherlands, and Hungary reveals how quieter cravings, smaller portions, and shifting identities are quietly rewriting purchase behaviour and what food and beverage brands need to do next.

Key Takeaways:

1. Qual at scale reveals what surveys miss: GLP-1 transforms food relationships, not just portions.

2. One drug, four journeys: AI personas expose different behaviours, tensions and opportunities.

3. Local signals, local strategies: winning brands lead with quality, not restriction.

Also speaking

Jelle Rhebergen

CMI Manager Europe, FrieslandCampina

Speaker

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