Jelle Rhebergen

CMI Manager Europe

FrieslandCampina

With 15 years of experience in market research and data analytics, Jelle Rhebergen has worked directly with leading brands across retail, finance, and media — including Jumbo, Burger King, Achmea, Hallmark, and Sanoma. He brings a sharp, practitioner's lens to how insights and data analysis can drive well-informed business decisions that translate into real competitive advantage.

Sessions

Jun 23

12:05 PM - 12:25 PM GMT+2

Green Stage

AI Personas / Synthetic Humans

Audience Insight

Consumer Behavior

Trend Forecasting

GLP-1 Consumer Shift: Friesland Campina & Bolt Insight

As GLP-1 medications reshape how millions eat, feel, and shop, Friesland Campina and Bolt Insight are pulling back the curtain on what's really happening. Original consumer research across the US, UK, Netherlands, and Hungary reveals how quieter cravings, smaller portions, and shifting identities are quietly rewriting purchase behaviour and what food and beverage brands need to do next.

Key Takeaways:

1. Qual at scale reveals what surveys miss: GLP-1 transforms food relationships, not just portions.

2. One drug, four journeys: AI personas expose different behaviours, tensions and opportunities.

3. Local signals, local strategies: winning brands lead with quality, not restriction.

Also speaking

Gabriela Carazato

General Manager France & Benelux, Bolt Insight

Speaker

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