Gareth Lewis

Joint Managing Director

Space Doctors

Gareth Lewis is Joint Managing Director at Space Doctors, a global cultural and brand strategy consultancy and Certified B Corp within the Human8 group. He works with leadership teams to embed culture centricity into organisational decision making, helping brands navigate cultural and behavioural change with clarity and confidence. Gareth regularly delivers cultural leadership training for marketing teams and industry bodies including the MRS and ESOMAR, and has presented his work on cultural intelligence at major forums such as ESOMAR Congress 2025. His client experience includes supporting organisations such as Procter & Gamble, The Coca Cola Company and Givaudan in building strategic cultural capability. A problem solver with deep global experience, Gareth established and grew Space Doctors’ APAC office, network and client base from Singapore in the late 2010s. His background spans literature, philosophy, sociology and cultural theory, informing a distinctive perspective on how culture shapes brand meaning and growth.

Sessions

Jun 23

1:30 PM - 1:55 PM GMT+2

Green Stage

Joaquim Bretcha Boix

Brand Strategy

Growth Strategy

Storytelling / Communication

Cultural Insight

The Other Influencer Strategy: Scaling Cultural Influence

This session challenges the traditional influencer marketing model by introducing a new influence equation focused on depth, community, and meaning. Attendees will learn how cultural influence drives sustainable brand growth by building authentic communities, engaging meaningfully, and measuring true cultural value. Key Takeaways: 1. Understand the shift from influencer culture to cultural influence 2. Apply a new strategic framework for building cultural influence 3. Create new success metrics for brand leadership in culture (Key Value Indicators)

Also speaking

Sui Lai Kang

Senior Director, Head of Cultural Analytics, Space Doctors

Speaker