Sui Lai leads cultural analytics globally, pioneering sense-making through complex information streams across culture, business intelligence, qual, quant and open digital data. She reveals patterns of meaning and behaviour that enables brands to not only reach their audiences, but to create new narratives, strategies and innovations that shape relevance and grow influence.
Sessions
Jun 23
1:30 PM - 1:55 PM GMT+2
Green Stage
Brand Strategy
Growth Strategy
Storytelling / Communication
Cultural Insight
The Other Influencer Strategy: Scaling Cultural Influence
This session challenges the traditional influencer marketing model by introducing a new influence equation focused on depth, community, and meaning. Attendees will learn how cultural influence drives sustainable brand growth by building authentic communities, engaging meaningfully, and measuring true cultural value. Key Takeaways: 1. Understand the shift from influencer culture to cultural influence 2. Apply a new strategic framework for building cultural influence 3. Create new success metrics for brand leadership in culture (Key Value Indicators)
