Sui Lai Kang

This session challenges the traditional influencer marketing model by introducing a new influence equation focused on depth, community, and meaning. Attendees will learn how cultural influence drives sustainable brand growth by building authentic communities, engaging meaningfully, and measuring true cultural value. Key Takeaways: 1. Understand the shift from influencer culture to cultural influence 2. Apply a new strategic framework for building cultural influence 3. Create new success metrics for brand leadership in culture (Key Value Indicators)