Mia Christophers

Director

Brand Genetics

Mia is Director and Head of Projects at Brand Genetics, helping global brands unlock growth through deep human understanding. Passionate about multi-lens methodologies, Mia has a wealth of experience in integrating diverse data sources to create stronger, more holistic strategic outputs. She pushes businesses to look beyond the brand problem to the consumer reality, pioneering immersive research programmes for multiple global clients. Shortlisted for industry awards for the impact of her research, Mia is focused on revolutionising how insights are communicated - ensuring they are not just heard, but felt and acted upon.