Mia is Director and Head of Projects at Brand Genetics, helping global brands unlock growth through deep human understanding. Passionate about multi-lens methodologies, Mia has a wealth of experience in integrating diverse data sources to create stronger, more holistic strategic outputs. She pushes businesses to look beyond the brand problem to the consumer reality, pioneering immersive research programmes for multiple global clients. Shortlisted for industry awards for the impact of her research, Mia is focused on revolutionising how insights are communicated - ensuring they are not just heard, but felt and acted upon.
Sessions
Jun 23
5:10 PM - 5:30 PM GMT+2
Green Stage
AI Personas / Synthetic Humans
Decision-Making
Innovation
Research Automation
How an AI 'Dream Team' Can Tackle Your Toughest Problems
What if you could tackle your toughest business challenges with a 'dream team' like Steve Jobs, Taylor Swift, and David Ogilvy? AI makes this possible. Drawing on our Unilever pilot, this session explores a cutting-edge multi-agent approach: curating 'synthetic experts' that collaborate to unlock unique perspectives and innovation success Key Takeaways: 1. Why 'synthetic experts' have more potential to supercharge growth than synthetic data 2. Why an interacting team of synthetic experts is more powerful than a singular AI oracle 3. Real examples of how this can accelerate opportunity identification & deliver commercial results
