Suprio Banerjee

Global CI HC Innovation Lead

Unilever

Suprio Banerjee is the Global Consumer Insight Lead for Sunlight & Homecare Innovation at Unilever, bringing over 25 years of strategic leadership across Unilever, Coca-Cola, BAT, and Kantar. A pioneer in "zero-category" innovation, Suprio leads the metamorphosis of research by fusing deep human empathy with the "All in AI" suite—Unilever’s next-gen testing ecosystem. His work champions a radical shift from traditional validation to dynamic, creator-led co-discovery, recently proving this model through the global revamp of the billion-euro Sunlight portfolio. With a career spanning Asia, Europe, and global mandates, Suprio is dedicated to flipping the innovation model: empowering consumers to originate the narrative while using advanced tech to scale the impact

Sessions

Jun 23

5:10 PM - 5:30 PM GMT+2

Green Stage

Katie O'Connor

AI Personas / Synthetic Humans

Decision-Making

Innovation

Research Automation

How an AI 'Dream Team' Can Tackle Your Toughest Problems

What if you could tackle your toughest business challenges with a 'dream team' like Steve Jobs, Taylor Swift, and David Ogilvy? AI makes this possible. Drawing on our Unilever pilot, this session explores a cutting-edge multi-agent approach: curating 'synthetic experts' that collaborate to unlock unique perspectives and innovation success Key Takeaways: 1. Why 'synthetic experts' have more potential to supercharge growth than synthetic data 2. Why an interacting team of synthetic experts is more powerful than a singular AI oracle 3. Real examples of how this can accelerate opportunity identification & deliver commercial results

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Mia Christophers

Director, Brand Genetics

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