Mujde Bulut

Global Head of Strategy, Insights & Analytics (SIA) – Performance Hub

Danone

Mujde Bulut serves as the Global Head of Strategy, Insights & Analytics (SIA) – Performance Hub at Danone, bringing over 15 years of experience across leading global FMCG and healthcare companies, including Reckitt, Abbott, and Unilever. Her career spans local, regional, and global roles across Istanbul, Dubai, and Amsterdam, specializing in brand health, performance measurement, and elevating insights from reporting to decision-making. She has received multiple industry recognitions, including innovation awards for neuroscience‑based research solutions, best‑practice recognition for tailored research for white spaces, and awards for contributing to business model transformation during the COVID-19 pandemic.