Global Head of Strategy, Insights & Analytics (SIA) – Performance Hub
Danone
Mujde Bulut serves as the Global Head of Strategy, Insights & Analytics (SIA) – Performance Hub at Danone, bringing over 15 years of experience across leading global FMCG and healthcare companies, including Reckitt, Abbott, and Unilever. Her career spans local, regional, and global roles across Istanbul, Dubai, and Amsterdam, specializing in brand health, performance measurement, and elevating insights from reporting to decision-making. She has received multiple industry recognitions, including innovation awards for neuroscience‑based research solutions, best‑practice recognition for tailored research for white spaces, and awards for contributing to business model transformation during the COVID-19 pandemic.
Sessions
Jun 24
2:55 PM - 3:15 PM GMT+2
Green Stage
AI for Analysis
Consumer Behavior
Data Quality
Validation / Verification
Consumers Aren’t Lying… Surveys Just Can’t Tell the Truth
Surveys are key to insights, but today’s consumers are busier, more distracted, and increasingly guarded about what they share. At the same time, they leave behind digital footprints; unfiltered truth in reviews, comments, searches, and social content. i-Genie.ai and Danone will discuss how, by using multiple data sources, AI analysis can reveal the truth about what consumers really experience. Key Takeaways: 1. Why traditional surveys can no longer capture the full picture of consumer truth 2. How, by using multiple data sources, AI helps uncover the truth behind consumer sentiment 3. Practical strategies to leverage digital footprints for richer, more accurate insights
