Paul van Gendt

Co-Founder and COO

i-Genie.ai

Paul van Gendt is Co-Founder and COO of i-Genie.ai, an innovative platform harnessing AI to transform market research. Prior to this, Paul served on the CMI (Consumer & Market Insight) Leadership Team at Unilever and as Global People Data Centre Director, building deep expertise in data strategy, consumer insights, and organisational transformation at scale. Earlier in his career, he held senior roles at NielsenIQ, giving him a rare perspective across both agency and client side. He brings this breadth of experience and entrepreneurial vision to helping organisations unlock the power of AI-driven research.

Sessions

Jun 24

2:55 PM - 3:15 PM GMT+2

Green Stage

AI for Analysis

Consumer Behavior

Data Quality

Validation / Verification

Consumers Aren’t Lying… Surveys Just Can’t Tell the Truth

Surveys are key to insights, but today’s consumers are busier, more distracted, and increasingly guarded about what they share. At the same time, they leave behind digital footprints; unfiltered truth in reviews, comments, searches, and social content. i-Genie.ai and Danone will discuss how, by using multiple data sources, AI analysis can reveal the truth about what consumers really experience.
Key Takeaways:
1. Why traditional surveys can no longer capture the full picture of consumer truth
2. How, by using multiple data sources, AI helps uncover the truth behind consumer sentiment
3. Practical strategies to leverage digital footprints for richer, more accurate insights

Also speaking

Mujde Bulut

Global Head of Strategy, Insights & Analytics (SIA) – Performance Hub, Danone

Speaker

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