Natasha Bailey

Client partner

Toluna

Natasha Bailey is a consumer insights & brand growth enthusiast with research experience across global brands & markets. Currently a Client Partner at Toluna guiding clients in transforming key business questions into consumer insights & brand building opportunities.

Sessions

Jun 23

1:55 PM - 2:15 PM GMT+2

Blue Stage

Concept Testing

Decision-Making

Innovation

Storytelling / Communication

How Research Fuels Creativity and World-Class Musicals

Stage Entertainment works closely with Toluna, leveraging their consumer insight and concept testing expertise to guide strategic decisions in a highly competitive entertainment landscape. Together, we have built a robust research approach that sharpens market understanding and supports the successful development and positioning of new shows in our markets.

Key Takeaways:

1. Musical industry uses research to decide which shows to launch successfully.

2. Early validation defines best show choice, target audiences, and marketing plans.

3. Custom concept testing uses KPIs, market factors, and benchmarks for decisions.

Also speaking

Noleen Cochran

Group Marketing Strategy Manager, Stage Entertainment

Speaker

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